Strong Employer Brands Pay Attention to Corporate Social Responsibility - Personal Branding Blog - Stand Out In Your Career

Strong Employer Brands Pay Attention to Corporate Social Responsibility - Personal Branding Blog - Stand Out In Your Career Today, I spoke with Kellie A. McElhaney, who is a professor at UC Berkeleys Haas School of Business and one of the main brains behind the corporate social responsibility (CSR) initiative that is spreading all over the world.   When it comes to employer branding, successful corporations are able to bridge their brand and that of a noble cause together.   Kellie talks about what CSR is, why most companys fail to do a good job with CSR, how companys and their employee can get involved today and the impact all of this has on Gen-Y. How do you define corporate social responsibility? I define CSR as a  business strategy linked to two things:   1) a companys core business objectives and 2) a companies core competencies, designed to both provide positive financial return to the company, as well as positive social/ environmental return to society. Why do most companies fail to pay attention to social responsibility and what are the drawbacks when they dont incorporate it into their corporate strategy? Companies fail to engage in CSR because they do not see the inherent business value in CSR as part of their overall corporate strategy (reputation enhancement, operational cost savings, talent attraction/ retention, brand differentiation, access to new markets, customer loyalty, license to operate in new countries/ communities.   When CSR is not integrated in to or linked with corporate strategy, it is one of the first things to get cut when profits are down or new leadership comes on board.   It is viewed as extraneous to the business. [youtube=http://ca.youtube.com/watch?v=psyDl7aspyQ] What are your 7 Principles of Branding CSR? Know thyself (link to your business objectives and competencies. Get a good fit (select an issue/ cause for which you own part of the solution) Be consistent (one deep cause throughout the company over a long period of time) Simplify (simple easy messaging, like Pedigrees Help Us Help Dogs) Work from the Inside Out (engage employees throughout the company) Know Your Customer (some segments are much more ready for this, ie Millennials, Women, LOHAS) Tell Your Story (stories trump facts 10 times out of 10) What are your top 3 tips for branding your company as great place to work? Engage employees in developing your CSR strategy, have CSR Councils, Committees, subgroups, etc. Tell one good story of one example  of how your employees have harnassed the power of your business to make the world a better place. Let your employees act as brand ambassadors and tell why you are a great place to work. What impact does CSR have on millennials? 79% want to work for a company heavily engaged in CSR 56% will refuse to work for a company who is not at all committed to and engaged in CSR. Over 80% will switch brands if no CSR. But more importantly, Millennials will blog, YouTube, MySpace, Twitter, and Facebook about YOUR company and why you are or are not engaged in CSR- they spread their views on CSR virally.   They can make or break youyr brand in this space. Kellie A. McElhaney is the John C. Whitehead Adjunct Professor and the Founding Director of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley. Shes also the author of   Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand.   In 2003, she launched the center, which has helped place corporate responsibility squarely as one of the core competencies and competitive advantages of the Haas School. McElhaney teaches courses on Strategic Corporate Social Responsibility and was named a “Faculty Pioneer” by the Aspen Institute in 2005. She consults to several Global 1000 companies in developing integrated CSR strategy, bridging her academic focus with the practitioner world.

Tips on What You Should Include in Your Resume Writing

Tips on What You Should Include in Your Resume WritingWith the ever increasing need for more people with information and expertise in the field of biotechnology, it is only natural that so many resume writing courses are springing up around the country. But, how do you know which one to attend? How do you know if your skills will be of the right caliber for the course? To give you some insight, here are some tips on how to choose the right program for your own career goals.First, you must consider your current academic standings, your undergraduate experience, and your professional experience in order to decide what course will best suit you. Some students choose a more specialized degree such as a PhD, while others might be looking for something a little more general like a B.S. In some cases, students have the experience of working in a management position while at college and thus might want to focus on choosing a curriculum that takes that into account.Next, you should focus on w hat kind of education you need to complete your degree, which is related to the type of discipline you wish to pursue. For example, if you are interested in the philosophy of biology, then you will be better served by learning about the philosophy of organic chemistry. That way, you will be better prepared to work in a biological laboratory, for example.After that, you should decide if you want to stick with your current career path, or if you would like to explore a new one. If you are interested in a new career path, then you will need to narrow down your choices based on what your interests are. For example, if you are a violinist and enjoy planning events, then you can choose a curriculum in event planning that offers courses in marketing and event production.However, if you are interested in a more technical career such as biology, then you will need to study more of the biology, specifically the biology of viruses, bacteria, and parasites. A few of the studies offered by this program might include but are not limited to, an introduction to evolutionary genetics, development of vaccines, and molecular biology, which deal with life forms that are too small to be seen by the naked eye. Other courses might include but are not limited to, learning how to design scientific experiments, learning how to conduct research, and courses on the practical applications of the sciences.Aside from the actual curriculum, you might also want to think about whether or not you need additional courses on bioethics. Most students take courses on ethics because they find it so interesting. This helps them to learn about ethical issues in the area of biomedical science, which is a very important part of this field.Finally, you should consider whether or not you need to take any courses on general administration. General administration can be seen as one of the more important studies in the field of bioethics. It teaches students about the federal and state laws that govern healt h care and medical research, as well as how to interpret medical reports from the media.By doing all of these things, you should be able to choose a program that gives you the level of education you need to get your foot in the door of a career in biotech. When it comes to your resume, make sure to include all of the necessary courses mentioned above. Also, always look for a program that has a strong reputation among the other graduates from the same school.

New Habits for the New Year

New Habits for the New Year It is that time of year again when thousands of people sign up for gym memberships, resolve to eat healthier, or commit to better themselves. And yet, most will not follow through. It takes about 30 days to form a new habit and those first 30 days are difficult, but dont give up. Be Bold. If you are stuck in a rut and want to take action to change this, my post 4 Ways to Turn Over a New (Years) Leaf In Your Career has some suggestions. Actionable Steps Jacqui Barrett-Poindexter wrote about How to Turn 3 Career Resolutions Into Reality. She provides actionable suggestions on how to accomplish results for these three resolutions: Your Resolution: Get a Pay Raise Your Resolution: Get a Promotion Your Resolution: Find a New Career Less Mediocrity I joined Sam Fiorellas movement to accept less mediocrity! To me, it just makes sense to hold myself and others accountable to a higher level of delivery! You can learn more about Sams pledege on   Sensei Blogs:   Only One Resolution- Accept Less Mediocrity This is his (our) pledge in a nutshell: I’m going to question, demand and expect more of myself and everyone around me. Regardless of the outcome, I’ll know there were no stones left uncovered, no thoughts left unexplored and no sentiments left unexpressed. No regrets. 3 Words Or perhaps Chris Brogans post My 3 words for 2013 will inspire you to stay focused on just 3 themes in 2013. I love this and wrote about it last year. Chriss words provide him with focus for his goals and efforts! My 3 words for 2012 were: Persistence. Performance. Deliver. (They were on my wall all year long, until the cat tore them down a month ago.) My 3 words for 2013 are: Connection. Reflection. Direction. Connecting people is something I love to do and need to do more of! Reflecting on what my key strengths are and where Ive been successful and what I can do better will help me stay focused and have clarity. Finally, Direction is the path I want to take my business and services in. Ive waffled here and I hope 2013 will be the year I do it! Happy New Year to you all!

The Parents Guide to Year 6 SATS

The Parents Guide to Year 6 SATS All state primary school children are examined at the end of Key Stage 1, and Key Stage 2. This is done via a Standard Assessment Test (SAT). The SAT examinations help to identify a student’s key academic strengths and weaknesses, and help local authorities and the government to determine which schools are struggling or doing well. In some cases, secondary schools will base year 7 set information on year 6 SAT scores. Children are tested on what they have learned over the course of their school years; and the examinations cover topics such as reading, maths, punctuation and grammar. This is the most comprehensive parents guide to year 6 SATS.The year 6 SAT examinations can be a highly stressful time for both parents and children.  As a parent, it is important to realise that these tests do not involve a pass or fail, they are just a way of determining how well your child has understood the information they’ve learned at primary school. The more relaxed both you and your child are , the better they will perform.In this blog, we’ll provide you with some key dates and information on the current (2015) SATS, which are being taken this week; and give you some information on next year’s updated format. We’ll also provide you with practice questions and key revision tips, to help your child maximise their performance in these exams. This is the ultimate parents guide to year 6 SATS.Key Stage 2 Examinations 2015The current Key Stage 2 SAT examinations are being taken this week. Below we have listed the testing order. If your child is ill or unable to sit an exam, they will be able to sit the test within 1 week after the original date.Science TestingWhile there are no official science SAT tests, every two years the government will choose five children from every school, at random, to take a science test. This is known as science sampling. Schools are legally obliged to take part if chosen.Teaching AssessmentAlong with the standardised tests, students will also undergo ‘teacher assessments’.These are assessments made by the pupil’s teacher, rather than a formal written test. Tests such as speaking and listening are the most commonly assessed by teachers, and the results of these can sometimes be passed onto the child’s  next school, in order to further aid their educational development.In the event that there is a clash between your child’s SAT results and the teacher’s assessment of the child, then it is the teacher assessment that will take precedence.ResultsYou should receive your child’s results in July 2015. At the end of year 6, the minimum expected mark is a level 4, with a level 5 exceeding expectations and a level 3 being below them. Particularly gifted students have the option of taking level 6 papers. Always remember that what matters is that your child did their best. For some students, a level 3 can still be a fantastic accomplishment.Key Stage 2 SAT Examinations 2016As of the summer term of 2016, there will be s ignificant changes to the SAT papers. The tests will reflect the new national curriculum, and are expected to be more difficult. The mark scheme is also set to change drastically.The 2016 Key Stage 2 SAT exams will test students in Reading, Maths, Punctuation, Spelling and Grammar. Below we have laid out the typical format for each of these examinations.ReadingThe reading test will consist of a single paper, with one 800 word passage and two 300 word passages. Your child will be given 1 hour to complete the exam. The questions will include the following:Responses: In this section, students will be required to demonstrate their understanding of literary techniques and comprehension. For example, they might be asked to provide a short, basic response based on information found in the passage, ‘Where does the man live?’ or they might be asked more difficult questions such as, ‘How does the writer portray a sombre attitude?’Ranking: In this section, students will be given a list of events and will be required to re-arrange them according to the order in which they occurred in the passage.Identification: In this section, students will be asked to identify certain words that demonstrate how the writer feels about or portrays events in the passage. For example, you might be asked to identify one word that describes the weather.Spelling, Punctuation and GrammarThis examination will consist of two papers: an oral spelling test consisting of 20 words, and a grammar and punctuation paper. The latter paper will take 45 minutes to complete, and involves the following type of questions:Identification: In this section, students will be required to identify grammatical devices such as adjectives, pronouns, verbs and adverbs.Responses: In this section, students will be tested on their understanding of punctuation, and their ability to utilise this knowledge in constructing fluent sentences. For example, your child might be asked to complete or rewrite a particular sent ence, or they might be asked to identify what is missing from certain sentences; and then asked why what is missing is important.MathsThe mathematical examination will consist of three papers. Paper 1 will test the student’s arithmetic, whereas paper 2 and 3 will test their general mathematical ability, problem solving skills and mathematical reasoning.Paper 1: This test will consist of a series of fixed responses to arithmetic based questions, such as long multiplication and division. It will be 30 minutes long.Paper 2 3: These tests will consist of a wider variety of questions, including multiple choice, mathematical explanations and reasoning, tables, charts and true or false based questions. Each paper will be 40 minutes long.Grammar, Punctuation and Spelling    Mathematics     Top Revision TipsIn order to ensure that your child performs to the best of their ability during the SAT examinations, you can use our top revision tips:Purchase past practice papers. Although the cur riculum will be changing in 2016, practice papers are still a fantastic way for you to gain an idea of how your child is likely to be tested.Create a revision schedule. This will help you to stay organised and disciplined, and allow your child maximum use of their time in the build up to the tests. If you stick with a structured plan, you will be able to recognise what topics you have already covered, and what topics you still need to cover.Allow plenty of breaks. It’s really important not to overwork your child, particularly for tests such as the SAT which are not marked on a pass or fail basis.Stay positive. The most important piece of preparation advice we can give you is to make sure that your child is positive and relaxed about these tests. While the SAT scores are often a good reflection on how much your child has learned at primary school, a low score is by no means future defining. Don’t let it worry you, and certainly don’t let it worry your child.   This entry was po sted in Resources, Testing. Bookmark the permalink. Jordan Cooke Good Paying Jobs That Nobody WantsHow to Become a Solicitor â€" Useful Resources

Maybe kinda sorta might wanna work with me in 2013 Applications are open! - When I Grow Up

Maybe kinda sorta might wanna work with me in 2013 Applications are open! - When I Grow Up I can hardly believe it, but I did the math and discovered  I only have 3 open client spots for the rest of the year!  Crazy -but true. So, Im doing something I havent done before and am opening up applications to anyone who maybe kinda sorta might wanna grab a spot for themselves.  Theres no obligation  to purchase anything at all this is just a way for me to get to know you, ensure were a good fit (or not), and determine which package of mine would be the best option for ya. Because spots are first-come-first-served and will close on May 10th, youre gonna wanna submit your application ASAP. Ill be following up with peeps that seem to be the best fit in the order that the applications are received. Click here  to find out more details, get your questions answered, and submit your application ASAP.  Cant wait to learn more about you!

Activities For Resume Writing: What Should I Include?

Activities For Resume Writing: What Should I Include?Organizing your resume activities for resume writing is something that you can do right from the start. While it may be true that some of us spend more time in the beginning of a job search trying to figure out which activities are going to be the most important to include, that is the beauty of being able to organize from the beginning.The first step in taking these essential resume preparation steps is to find out exactly what you are going to need to take into consideration when writing your resume. There are certainly many things that you can make a list of before going on to write, but there is not one size fits all when it comes to resumes. There is a certain level of organizing that you will need to go through as a professional applicant.When you get to the point of looking for the information, you will find that there are many different sources where you can find out what you need to include with your resume. If you are app lying for a job in which you will have to work in an office, there are certain facts that you may want to include. Things like your qualifications for the position and your work history are things that you want to include in your resume.While you may want to know what your future employers are looking for, you will probably not want to include such personal details with your resume as how old you are, whether you smoke or whether you drink. This is something that you will want to talk about with your potential employer when you are getting ready to hire them. You may want to ask your future employer if they are looking for someone who is able to work well under pressure, and you should also talk about how you may need assistance with certain specific skills.Now, if you are getting ready to start looking for a job, there are some groups that you can join that will help you organize your resume and get it ready for submitting. There are both online and offline groups that you can join that will help you find what you need to include in your resume, along with providing you with some great ideas about what to write. These groups can be really helpful in finding a group where you can work on your resume as well as a place where you can get advice about what to include with your resume.When you are a resume writer, there are going to be many decisions that you will have to make. As you are going through your application and you come across certain information that you may not think is necessary, you may want to include this as a possible reference for the future employer. But, you can rest assured that you are putting your best foot forward when you are going through the process and making sure that you are reaching out to the right people and putting your best foot forward.Finding out what you need to include in your resume and planning how you will be going about it can help to save you from having to change things later on when you go back to your resume. While the process may seem to be a little bit daunting at first, you will find that the more organized you are going through the process, the easier it will be for you to get to the final stage of applying for jobs.

The Basic Facts of Hire Heros Resume Writing

The Basic Facts of Hire Heros Resume Writing Job seekers have a tendency to forget that employers review resumes extremely quicklyoften in just a couple seconds. Our writers delicately expose all of your academic degrees to the possible employers so they can provide you a job for fresher. Recruiters have the present of identifying personnel with the skills they require. You may have a foundational resume that compellingly articulates the most essential info, states Heifetz, but you need to alter it for each opportunity. Hire Heros Resume Writing Fundamentals Explained Demonstrating very good writing on your resume tells a provider's HR department they can depend on you to fill cross-functional jobs and provides you a competitive edge over other candidates. You do not have to fill in many forms and applications to begin. Government job You desire a definite sort of resume to earn application for virtually any government job. Through evaluation, the very best agencies also a ttempt to create a great relationship with the customer. Whatever They Told You About Hire Heros Resume Writing Is Dead Wrong...And Here's Why Employing an unaffiliated writer via Craigslist is one particular option to reduce costs. Therefore, should you not wish to devote your time and money on the average and not-so-experienced resume writing services, it's important to get some strategies in mind. Much like any service, it's vital to comprehend how much you'll pay and exactly what you'll receive for your wealth. Occasionally it is worth it to put a little cash into something to acquire a larger return. What Everybody Dislikes About Hire Heros Resume Writing and Why Many resume writers ask right away what you would like to do. Lots of people overstate or understate their achievements or struggle to discover the perfect words. As the military draws down troop amounts in the next few years, thousands and thousands of veterans will require work. Hire heroes in the event th at you must, but be sure they're dispensable. Choosing Hire Heros Resume Writing The service quality will certainly vary, and it is dependent on particular facets. You aren't obliged to list each and every job you have at any time held. So, once an agency delivers an evaluation at no cost, you should definitely give it an idea. Ultimately, save all of your leave till you leave the service. Many job applicants don't understand the significance of producing an attention-grabbing resume. The job, the business, and the institution proved not the perfect fit for me. It's also useful to research the business further online to receive a sense for the business's culture. Such businesses do not leave any stone unturned in regards to supplying complete satisfaction to their clientele. The Essentials of Hire Heros Resume Writing You Will be Able to Benefit From Starting Right Away Upon finishing the Entrepreneurship track, service members will have developed the first elements of th eir company program. Many businesses have older versions of Microsoft Word, so make sure your resume attachment can be used with them, Ms. Ireland explained. It is possible to also take a look at the score of the resume writing company. Enlisting other people to help your career transition is among the most significant assets that you could do to help your transition. Choosing Good Hire Heros Resume Writing You may also add comments or recommendation which will be taken under account. Every day a growing number of people become cheated by writing companies which provide low-quality services. Any writer who advertises their services, no matter the sort of content they write, needs to be in a position to supply samples. You have to understand what motivates people.